Welcome to Brave GentleMan

Welcome to Brave GentleMan

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Photos by Gregory Vaughan




Brave GentleMan suits
Designed and constructed in New York, the Brave GentleMan suit collection defines principled attire with suits made of fine European and Asian textiles and materials that meet the most stringent requirements of being ethically-handsome (luxurious, sustainable and free of animal-derived fibers).

"An uncompromising and evolved approach to menswear has led me to build upon the legacy of classic European tailoring with luxurious, recycled or organic textiles free of problematic animal fibers, woven in European and Asian mills. I am proud to offer the Brave GentleMan premiere collection to men with higher standards." - Founder, Creative Dir. Joshua Katcher.


photos by Balarama Heller

Photos by Anthony Two Moons


When you pre-order a suit you'll receive a bold, letter-pressed certificate with your name and order number. This makes a great gift, letting the recipient know that a brand new suit is on the way. These certificates were hand-pressed in New York City in a limited run. (See below for more info and FAQ)

CLICK HERE to see the styles and possible color combinations available for our suits and blazers, and add them to your cart.


We highly recommend being measured by a professional and sending your full measurements to us for th ebest fit possible.

Suit sizes are equal to your chest size. For example, if you have a 38" chest, you would wear a size 38 suit.
To measure your chest : Raise your arms slightly and measure just under your arms. Be sure to cross over the shoulder blades and the fullest part of the chest. Drop (the difference between your chest size and your pant size): Suit sizes through 46" will have a pant size of 6" less. From 48" and up, the pant size is 5" less. Example: Suit size 42 jacket comes with 36" waist trousers, and a suit size 52 Jacket comes with a 47" waist trouser.

Once you order your suit, we will email you for more detailed information.


1. Why are your suits so expensive?

This is probably the most common question that ethical clothing designers are asked. How on earth can a suit cost $2500? The answer to the question lies in throwing the question back at cheap clothing manufacturers. How can a suit at a fast-fashion chain cost only $200 for textiles, labor, shipping, promotion and customer service? The truth is that the mainstream fashion system is as broken and full of exploitation as is the food production system, and we have been trained to think that clothes are fast and easy to make and should be cheap. This is a dangerous misconception for workers' rights, animals' rights and the environment.

When textiles are created in polluting factories with cheap and toxic materials in countries with no environmental and animal welfare regulations, when factory workers (whom are usually young girls) at every step of the process are working in sweatshop conditions and paid only several cents per hour, and when those garments are made hurriedly en masse and sent everywhere - only then can a big-brand manufacturer make a profit on a $200 suit. That suit will likely be made poorly and not last for more than a year or two.

On the other hand, when textile mills that create quality, long lasting products, implement expensive sustainable technologies, when they spend the time and money to get stringent environmental and labor certifications for their factories and workers, when experienced and highly-skilled suit makers in the New York Garment District are paid fairly for their expert skills, and when time is spent researching the best animal-product free textiles, components, parts (down to shoulder pads made from recycled soda bottles and buttons made from tagua nuts) are gathered and sent to the suit-maker, the costs add up.

But the price paid for ethical fashion does not simply go to the designer. These funds provide crucial investment and support to businesses that are doing it right, that are providing jobs to people who are being treated well, to factories that are not destroying their local ecosystems, to companies that are not using animal-based materials. The puraching of an ethically handsome garment is an investment in the jobs, technologies and businesses you want to see thrive.

When you apply the industry standard math to end up at an SRP that can keep a business going, that is how you end up with the cost of a quality, ethically made suit. Comparing a cheap suit to a well-made and ethically-made suit is like comparing a Twinkie to an organic, vegan wedding cake.

2. How should these suits be cared for?

DRY CLEAN ONLY WITH NON-TOXIC, NON-VOC METHODS like GreenEarth®, CO2 or 100% wet cleaning.
Never use perchloroethylene & Beware of “biodegradable” & “organic” dry cleaning claims as many of these are still toxic. Ask you local drycleaner which methods they use. More info here: Green Earth Cleaning FAQ
Do not wash. Do not bleach. Iron or steam on low heat.

3. Most fine menswer is made from wool. Why don't you use wool? Isn't is just a haircut?

Many consider wool sustainable because it’s a ‘natural’ product. But, shockingly, wool production is one of the leading causes of greenhouse gas emissions, water pollution, land erosion, and animal cruelty:

•According to the United Nations:
“The world’s sheep population is just over one billion – one for roughly every six people. Nearly half are in Asia and the Near and Middle East. Sheep are the species with the highest number of recorded breeds – contributing 25 percent to the global total for mammals.” (source)

• The impact that livestock (including wool-producing sheep) has on the environment, from the United Nations Food & Agricultural Organization:

• In New Zealand, which has approx. 48 million sheep, methane emissions from enteric fermentation, coming mostly from sheep, constitute almost 50% of the nation’s total greenhouse gas emissions. This has a huge impact on climate change. Combine that with erosion, water pollution, resource needs like water, graze-land, processing needs, etc, and wool becomes a lot less sustainable that we’d like to think. The breeding and perpetuation of this industry is ecologically devastating.

• The Cruel Australian Live Export of Sheep:

• Ultra-Fine Wool production:

All in all, from an ecological and ethical perspective, wool should be avoided. Plus it's itchy and smelly.